This week in class we learned about the survey method of quantitative research. This is the perfect method for researchers, corporations, and people to learn about consumers opinions without having to get personal and listen to them speak. It is an inexpensive method and it produces quick results. Questions are usually direct and require yes or no responses or use rating scales.
In the fashion world, this is a great way to hear from consumers. Designers can use this method to know if their collection is going to succeed or if things need to be changed. Customers can rate customer service in a store or rate a collection for a designer. Surveys can also be used to predict trends based on what consumers say they will be wearing the following season.
In other cases, consumers can give personal opinions on specific outfits celebrities are wearing. If you all haven't watched Fashion Police on E!, you must tune in on Fridays at 10:30 and get the scoop! Fashionistas Joan Rivers, Giuliana Rancic, Kelly Osbourne, and George Kotsiopoulos all rate celebrity outfits from major red carpet events and allow you to participate also. Viewers can go on the website and rate outfits either "glam" or "sham" and the hosts refer to the polls. This is a very innovative way to get opinions from viewers without having to connect with them personally. The show is very funny and also gives fellow fashionistas great ideas for glam outfits. I am follower of the show and of the hosts' blogs because their opinions usually are very accurate and funny as well!
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